Wag world was born out of the need for good quality, stylish accessories for pets in SA.

The story:

Founders, Chrissi & Jasmina, received their “firstborn” Lulu-belle on June 2005.  She was sent from JHB as a surprise for Chrissi by her sister… well, a surprise it was.  Little lulu, a Pekingese, arrived at Cape Town international on a cold winters' evening, not knowing what her arrival would help create!
As any young, stylish woman would know when a little pet-ling arrives…. One has to shop.   And boy was Chrissi excited to hit the pet shops!
Much to her dismay, there was nothing that reflected how much they loved their little lulu or matched any room in their home for that matter… so an idea was born.
To start a pet accessory company that was fun & stylish and purely South-African.  After much research Chrissi decided to quit her job as Counselor and take a chance.  Wag was born. 
Since then they’ve grown into a company that supplies much of SA.  Keeping their focus on good quality, stylish, fun, proudly South-African and planet friendly products.  Wag has evolved to Wag World to aptly reflect what they are about and where they are going.  Wag World is a company that infuses all with fun, love & care.  Knowing how much people love their pets and wanting to be a part of that incredible bond.